Our Values

The Canadian Way

Canada Maple Leaf Container

We are a proudly Canadian company and as such we align with 10 values that Canada is known for:

  1. Quality
  2. Safety
  3. Respect
  4. Stability
  5. Integrity
  6. Diversity
  7. Community
  8. Humility
  9. Fairness
  10. Respect for nature

Quality Service

Quality Seal

The success of a business is not measured by profits alone, but by its ability to build strong and lasting relationships with its customers and create a thriving community. We want to earn our customer’s trust by delivering on our promises, striving for quality services in every stage of the customer interaction, and conducting business with integrity and fairness, so that all who deal with us can profit.

Sustainable Future

As the old saying goes: ‘If we are not part of the solution, we are part of the problem.’ Etobitrade aims to be part of the solution. In as much as we are capable, we will support and promote endeavors that cater to human needs while preserving the natural environment and its ecosystems.

Global Community

We want our customers, suppliers, employees and contractors to profit, prosper and grow with us. We aim to build lasting relationships that surpass borders. Nothing can stop us if we work together and build a global community. Let’s prosper together!

Diversity, Inclusion and Meritocracy

Located in Toronto, the most diverse city in the world, we represent the Canadian values of diversity and inclusion. We enjoy working with cultures from every corner of the world as we strive to build a global community. Our approach is built on meritocracy.

Continuous Improvement

Kaizen

Inspired by the famous Japanese business concept of Kaizen, we want to continuously improve our processes, efficiency as well as the training and know-how of our employees in gradual and constant increments.

Giving Back to the Community

We are always looking to engage in initiatives that serve our local community. Please check our website for updates.